Crafting compelling experiences that engage and retain users.
Hi, I’m Anna.
Welcome to My World of Creative Vision & Technical Execution.
What I Do
At Electronic Arts, I work as a Game Designer II at Maxis studio, where I lead cross-functional teams to ship features from concept to launch for 85M+ players worldwide. My role spans strategic design decisions, technical implementation, and stakeholder alignment to deliver experiences that resonate with our massive global audience.
I also serve as Fractional Chief Product Officer for Roofer.com, where I solo-developed an AI-powered roof analysis tool that saves sales representatives 15-30 minutes per consultation. I executed a complete 0-to-1 product launch, delivering a functional MVP in under 24 hours.
My Approach
I believe that a great product must both solve user problems and deliver exceptional user experiences. Whether I’m designing a new game feature or shipping consumer tech, my goal is always to prioritize user empathy, technical excellence, and strategic product vision.
Crypto
I’ve always identified as a life-long learner, and as I continue to grow in my career I am increasingly drawn to the broader challenges of innovative tech startups, investing, and crypto.
I'm actively engaged in the crypto ecosystem - I recently participated in SheFi Season 14 cohort for blockchain fundamentals and regularly trade crypto, engage with crypto twitter, and use web3 social and gaming apps. I'm particularly passionate about the intersection of user experience and decentralized technologies and ways crypto products can evolve their UX to drive mass adoption.